OUR BRAND
It is the details that distinguish first-class products from others. Since 1895, FALKE, a family-owned company, has stood for modern clothing made from high-quality materials, crafted to perfection with attention to detail. The irrefutable basis of our company's success is the highest quality in series production: from the product idea through production to the appearance of our brand at the point of sale.
THE CORE OF OUR BRAND
OUR CORE VALUES SINCE MORE THAN 100 YEARS
THE EVOLUTION: A BRAND LOGO CHANGING
An important part of our brand identity is our brand logo. This has changed again and again in recent years. The FALKE brand name has always remained a distinctive element of the logo. Our packaging is also part of the typical FALKE brand identity. From the back view of the models on our packaging, to the anatomical right-left fit of our stockings and the well-known Legparade visuals of our FALKE tights, the many small details are a key part of our identity. At the point of sale, the FALKE brand is characterised by its exquisite and unique shop design with walnut wood and red accents.
Then as now, our brand world unites the high-quality design and quality awareness of FALKE.
OUR STORES
With over 100 FALKE stores and 300 shop-in-shops worldwide, we bring our premium products directly to our customers.
OVERVIEW OF SELECTED ICONICS
FALKE was the first company on the market to create product personalities. When you buy from FALKE, you are not buying a woollen sock for an elegant gentleman, but the FALKE Bristol. By introducing product personalities, we have succeeded in giving each FALKE product its own character and anchoring its specific characteristics in the minds of our customers.
OUR ARCHIVE
The FALKE archive is home to over 45,000 stocking designs from more than a century of company history. Our archivist lovingly takes care of the storage, preparation and documentation of FALKE history in order to immortalise it for posterity.